Health insurance, finally made personal

Insurance built around
your health, not against it.

Havia combines clinical health screening with private health insurance — using your real health data to price your cover more fairly. The healthier your profile, the less you pay.

💙 Built for the 7.1M+ UK adults now holding private health insurance — and growing
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The state of things

Private health insurance is broken for individuals. Havia fixes it.

The majority of private health insurance in the UK is through employer group schemes. Go direct and you pay significantly more for the same cover1 — for a product that still does nothing to keep you healthy. Your premium doesn't reflect you at all.

2–3×
more expensive to buy individual PMI vs. equivalent employer group cover — industry estimates vary1
7.1M+
people now covered by private health insurance in the UK, with market growth accelerating post-pandemic2
0
UK insurers are using verified clinical biomarker screening to underwrite individual premiums3
How Havia works

Better data. Fairer insurance.

1

Start with a full clinical screen

A comprehensive health assessment covering all the markers that matter — bloods, cardiovascular, metabolic — through our partner clinic network.

2

Build your verified health profile

Continuous monitoring through home testing and wearables keeps your health profile current. Your data is always up to date — and always yours.

3

Get cover priced on your health, not the average

Your verified health profile informs your underwriting. A healthier profile means a fairer, lower premium — not an arbitrary rate built for someone else.

4

Stay well. Pay less.

As your health improves, your premium reflects it. Havia creates a genuine incentive to invest in your health — with real financial reward.

What you get

Health intelligence and insurance, finally together.

🏥

Full private health insurance

Comprehensive PMI covering consultants, diagnostics, inpatient and outpatient treatment — without the NHS wait. Cancer treatment and specialist oncology included as standard.

🩸

Annual clinical screening included

Comprehensive blood panels, cardiovascular risk, metabolic markers — all included in your subscription. No extras.

📊

Premium that reflects your health

Your verified biomarker data informs your underwriting. The better your health profile, the fairer your premium.

🗺️

Personalised health roadmap

Know exactly what to focus on to improve your health — and your premium. Clear actions, updated continuously.

👩‍⚕️

GP access included

Video and async GP consultations — so you can address things early, before they become claims.

🧠

Mental health cover

Psychiatric consultations, therapy sessions, and mental health inpatient treatment — covered alongside your physical health.

🔒

Your data, your control

You own your health data. We use it to price your cover fairly — with your explicit, revocable consent. Always.

How we compare

More than standard insurance. More than a health app.

Havia
NHS
Individual PMI4
Premium based on your actual health
Annual clinical biomarker screening included
Age 40–74 only5
Extra cost
GP access
Virtual, same-day
Avg. 2–3 wks6
Digital GP only
Cancer treatment & specialist oncology
NHS pathway
Personalised health roadmap
Continuous health monitoring
Specialist & consultant access
Typically within days
Avg. 14+ wks6

Comparison based on publicly available plan terms from major UK individual PMI providers as of February 2026. See footnote 4.

Pricing

One subscription. Health and insurance together.

Health Only
£39
per month
Preventative health intelligence — screening, monitoring, and your health roadmap. Without the insurance.
  • Annual clinical screening
  • Quarterly home testing
  • Personalised health roadmap
  • 3 GP video consultations/year

Pricing terms: All prices shown are indicative and based on current product planning. Havia is a pre-launch venture; pricing, product features, and availability may change before launch. The £89/month Health + Insurance figure is illustrative of the combined proposition — actual insurance premiums will be individually underwritten and will vary based on your health profile, age, and cover selected. Joining the waitlist is free and creates no payment obligation or contractual commitment. Formal pricing, policy terms, and regulatory disclosures will be provided before any insurance product is offered for purchase.

Health insurance that works for you, not just when things go wrong.

Join the waitlist. Be first to access Havia when we launch.

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Sources & Notes

  1. Individual private medical insurance premiums are typically materially higher than equivalent employer group scheme rates. Exact differentials vary by age, health status, cover level, and insurer. Independent broker comparisons and industry reports (LaingBuisson, Association of British Insurers) consistently show individual PMI at a significant premium to group rates; commonly cited industry estimates range from 2× to 3× for comparable cover.
  2. LaingBuisson UK Private Medical Insurance Market Report 2023. Figures represent total UK PMI covered lives across individual and corporate schemes. Market data is updated annually; figures cited are the most recently published estimates at time of writing (February 2026).
  3. As of February 2026, no major UK private health insurer is publicly known to use verified clinical biomarker screening panels as an input to individual premium underwriting. Some insurers (e.g. Vitality) use activity and wearable data for rewards/discounts, which is a related but distinct mechanism. This claim is based on publicly available product information; Havia will verify through direct carrier engagement as part of Horizon 2 validation.
  4. Comparison based on review of publicly available individual PMI plan terms from major UK insurers including AXA Health, Bupa, Aviva, and Vitality as of February 2026. Features and terms vary between insurers and plan tiers; this table reflects a representative core individual plan. Havia's insurance product is not yet live; stated Havia features are indicative of intended product design and subject to regulatory approval and carrier agreement.
  5. NHS Health Check is currently offered to adults aged 40–74 in England who do not have a pre-existing cardiovascular condition. NHS England, england.nhs.uk/our-work/prevention/nhs-health-check.
  6. NHS England statistics, 2024. Average waits for routine GP appointments vary by practice and region; a significant proportion wait two weeks or more. NHS Referral to Treatment (RTT) data shows median consultant-led pathway waits consistently exceeding 14 weeks as of 2024. Private specialist appointments are typically available within days via insurer-approved networks. See digital.nhs.uk and england.nhs.uk/statistics/statistical-work-areas/rtt-waiting-times for current data.

General disclaimer: Havia is a pre-launch venture. Nothing on this page constitutes an offer of insurance, a financial promotion, a contract, or a binding commitment of any kind. Havia Health Ltd is not currently authorised or regulated by the Financial Conduct Authority (FCA). Any future health insurance product will be underwritten by an FCA-authorised insurer and distributed in full compliance with applicable FCA regulations, including the Insurance Conduct of Business Sourcebook (ICOBS). Full policy documentation, terms and conditions, and regulatory disclosures will be provided before any insurance product is made available for purchase. Joining the waitlist is free and creates no obligation.